An advertisement displayed on LinkedIn platform, targeting professionals and B2B audiences through sponsored content, messaging, and display formats.

LinkedInAd

An advertisement displayed on LinkedIn platform, targeting professionals and B2B audiences through sponsored content, messaging, and display formats.

Properties

id (string): Unique identifier for the LinkedIn ad.
name (string): The name or title of the LinkedIn ad.
business ([[Business]]): The business running this LinkedIn ad.
campaign ([[Campaign]]): The campaign this LinkedIn ad belongs to.
campaignGroup ([[AdSet]]): The campaign group this LinkedIn ad is part of.
status (string): Current status (active, paused, archived, canceled).
objective (string): Campaign objective (brand-awareness, website-visits, engagement, video-views, lead-generation, website-conversions, job-applicants).
format (string): Ad format (single-image, video, carousel, document, event, message, text, spotlight, follower).
adType (string): Ad type (sponsored-content, sponsored-messaging, text-ad, dynamic-ad).
placement (string[]): Ad placements (feed, messaging, right-rail).
creative ([[AdCreative]]): The creative assets used.
introductoryText (string): Introductory text (primary copy).
headline (string): Headline text.
description (string): Description text.
callToAction (string): Call-to-action button (learn-more, apply-now, download, register, sign-up, request-demo, contact-us).
imageUrl (string): Primary image URL.
videoUrl (string): Video URL (for video ads).
documentUrl (string): Document URL (for document ads).
carouselCards (object[]): Carousel cards (for carousel ads).
destinationUrl (string): Destination URL.
leadGenForm (object): Lead generation form configuration.
companyLogo (string): Company logo URL.
companyName (string): Company name displayed.
targeting (object): Targeting criteria.
location (object): Geographic targeting.
companySize (string[]): Company size targeting.
companyIndustry (string[]): Company industry targeting.
companyName (string[]): Specific company targeting.
jobFunction (string[]): Job function targeting.
jobTitle (string[]): Job title targeting.
jobSeniority (string[]): Job seniority targeting.
yearsOfExperience (string[]): Years of experience targeting.
skills (string[]): Skills targeting.
education (object): Education targeting (degrees, schools, fields).
interests (string[]): Interest targeting.
groups (string[]): LinkedIn group targeting.
matchedAudience ([[CustomAudience]]): Matched audience (retargeting).
lookalike ([[LookalikeAudience]]): Lookalike audience.
excludedAudiences ([[Audience]][]): Audiences to exclude.
budgetCents (number): Budget allocated in cents.
spentCents (number): Amount spent in cents.
bidStrategy (string): Bidding strategy (maximum-delivery, target-cost, manual).
bidType (string): Bid type (cpc, cpm, cpv).
bidAmountCents (number): Bid amount in cents.
impressions (number): Total impressions delivered.
clicks (number): Total clicks received.
linkClicks (number): Outbound link clicks.
engagement (number): Total engagement actions.
likes (number): Number of likes.
comments (number): Number of comments.
shares (number): Number of shares.
follows (number): New followers gained.
videoViews (number): Number of video views.
videoCompletions (number): Number of video completions.
leadFormOpens (number): Lead form opens.
leadFormSubmissions (number): Lead form submissions.
conversions (number): Total conversions tracked.
conversionValueCents (number): Conversion value in cents.
jobApplications (number): Job applications submitted.
ctr (number): Click-through rate as a decimal.
engagementRate (number): Engagement rate as a decimal.
socialActionsRate (number): Social actions rate as a decimal.
cpcCents (number): Cost per click in cents.
cpmCents (number): Cost per thousand impressions in cents.
cpvCents (number): Cost per video view in cents.
cplCents (number): Cost per lead in cents.
cpaCents (number): Cost per acquisition in cents.
roas (number): Return on ad spend as a decimal.
revenueCents (number): Revenue attributed in cents.
tags (string[]): Tags for categorizing.
createdAt (string): Creation timestamp (ISO 8601 format).
updatedAt (string): Last update timestamp (ISO 8601 format).
metadata (object): Additional information.