Marketing Automation Services

service: ecommerce-marketing-automation
channels:
  email:
    provider: sendgrid
    fromName: Acme Store
    fromEmail: [email protected]
    replyTo: [email protected]
  sms:
    provider: twilio
    fromNumber: "+1-415-555-1234"
  push:
    provider: onesignal
  social:
    facebook:
      enabled: true
      pages: [acme-store-official]
    instagram:
      enabled: true
      accounts: [acmestore]
    twitter:
      enabled: true
      accounts: [acmestore]
  ads:
    facebook:
      enabled: true
      pixelId: ${FB_PIXEL_ID}
    google:
      enabled: true
      conversionId: ${GOOGLE_CONVERSION_ID}
segmentation:
  - id: new-subscribers
    criteria:
      subscribedDays: < 7
      purchaseCount: 0
  - id: active-customers
    criteria:
      purchaseCount: >= 1
      lastPurchaseDays: <= 90
  - id: vip-customers
    criteria:
      lifetimeValue: >= 1000
      purchaseCount: >= 5
  - id: at-risk
    criteria:
      lastPurchaseDays: >= 90
      lastPurchaseDays: < 180
      previousPurchaseCount: >= 1
  - id: churned
    criteria:
      lastPurchaseDays: >= 180
      previousPurchaseCount: >= 1
journeys:
  welcome-series:
    trigger:
      event: user.subscribed
      source: website
    steps:
      - delay: 0
        channel: email
        template: welcome-email-1
        subject: "Welcome to Acme! Here's 15% off your first order"
        content:
          discount: WELCOME15
          expiresIn: 7-days
      - delay: 2-days
        channel: email
        template: welcome-email-2
        subject: "Popular products our customers love"
        condition: purchase_count == 0
      - delay: 5-days
        channel: email
        template: welcome-email-3
        subject: "Your 15% discount expires tomorrow!"
        condition: purchase_count == 0 && discount_not_used
  abandoned-cart:
    trigger:
      event: cart.abandoned
      condition: cart_value >= 50
    steps:
      - delay: 1-hour
        channel: email
        template: cart-reminder-1
        subject: "You left something in your cart"
      - delay: 24-hours
        channel: email
        template: cart-reminder-2
        subject: "Still interested? Here's 10% off"
        content:
          discount: CART10
          expiresIn: 24-hours
        condition: cart_not_purchased
      - delay: 3-days
        channel: email
        template: cart-reminder-3
        subject: "Last chance! Your cart expires soon"
        condition: cart_not_purchased
  post-purchase:
    trigger:
      event: order.completed
    steps:
      - delay: 2-hours
        channel: email
        template: order-confirmation
        include: [order-details, tracking-info]
      - delay: 3-days
        channel: email
        template: delivery-update
        condition: order_not_delivered
      - delay: 7-days
        channel: email
        template: review-request
        condition: order_delivered
      - delay: 30-days
        channel: email
        template: cross-sell
        personalize: based-on-purchase-history
  win-back:
    trigger:
      segment: at-risk
      schedule: weekly
    steps:
      - delay: 0
        channel: email
        template: we-miss-you
        subject: "We miss you! Here's 20% off to come back"
        content:
          discount: COMEBACK20
          expiresIn: 14-days
      - delay: 7-days
        channel: email
        template: win-back-reminder
        condition: no_purchase
      - delay: 14-days
        channel: sms
        message: "Your 20% off expires today! Use code COMEBACK20"
        condition: no_purchase
social:
  posting:
    schedule:
      facebook:
        times: ["10:00", "14:00", "18:00"]
        timezone: America/Los_Angeles
        frequency: daily
      instagram:
        times: ["11:00", "15:00", "19:00"]
        timezone: America/Los_Angeles
        frequency: daily
      twitter:
        times: ["09:00", "12:00", "16:00", "20:00"]
        timezone: America/Los_Angeles
        frequency: daily
    content:
      types:
        - product-showcase
        - customer-testimonials
        - behind-the-scenes
        - tips-and-tricks
        - user-generated-content
      aiGeneration:
        enabled: true
        style: engaging-casual
        hashtags: auto-suggest
        imageOptimization: true
  listening:
    keywords: [acme, acme store, @acmestore]
    competitors: [competitor1, competitor2]
    sentiment: track
    autoRespond:
      positive: thank-you-message
      negative: escalate-to-support
      question: ai-response-if-confident
analytics:
  kpis:
    - email-open-rate
    - email-click-rate
    - email-conversion-rate
    - social-engagement-rate
    - website-traffic
    - conversion-rate
    - average-order-value
    - customer-lifetime-value
    - marketing-roi
  dashboards:
    - name: executive-summary
      metrics: [revenue, roi, customer-acquisition-cost, ltv]
      frequency: daily
    - name: channel-performance
      metrics: [opens, clicks, conversions, cost-per-acquisition]
      frequency: real-time
    - name: campaign-analysis
      metrics: [performance-by-campaign, a-b-test-results]
      frequency: per-campaign
  attribution:
    model: multi-touch
    window: 30-days
    channels: [email, social, ads, organic, referral]

// User subscribes to newsletter
const subscription = {
  email: '[email protected]',
  firstName: 'Jane',
  source: 'website-popup',
  interests: ['womens-fashion', 'accessories']
};

// Service automatically:
// 1. Enrolls in welcome series
// 2. Segments as "new-subscriber"
// 3. Generates 15% discount code
// 4. Sends welcome email immediately

await services.marketing.subscribe(subscription);

// Welcome email sent:
// Subject: Welcome to Acme! Here's 15% off your first order
//
// Hi Jane!
//
// Welcome to the Acme community! We're thrilled to have you.
//
// To celebrate, here's 15% off your first order:
// Code: WELCOME15 (expires in 7 days)
//
// [Shop Women's Fashion] [Shop Accessories]
//
// Best,
// The Acme Team

// User browses site but abandons cart
await services.marketing.trackEvent({
  event: 'cart.abandoned',
  userId: 'user_123',
  cartValue: 149.99,
  items: [
    { sku: 'WD-001', name: 'Summer Dress', price: 79.99 },
    { sku: 'AC-042', name: 'Leather Handbag', price: 70.00 }
  ]
});

// Service automatically:
// 1. Waits 1 hour
// 2. Sends cart reminder email
// 3. If not purchased after 24h, sends 10% discount
// 4. If still not purchased after 3 days, sends final reminder

// Cart reminder email (1 hour later):
// Subject: You left something in your cart
//
// Hi Jane,
//
// You left these items in your cart:
// - Summer Dress ($79.99)
// - Leather Handbag ($70.00)
//
// [Complete Your Purchase]
//
// Still deciding? Our customer reviews can help!

// User makes purchase
await services.marketing.trackEvent({
  event: 'order.completed',
  userId: 'user_123',
  orderId: 'ORD-2024-001',
  total: 134.99,
  discount: 15.00,
  items: [...]
});

// Service automatically:
// 1. Stops abandoned cart sequence
// 2. Starts post-purchase journey
// 3. Updates segment to "active-customer"
// 4. Triggers order confirmation email

// 7 days later, requests review:
// Subject: How do you like your new items?
//
// Hi Jane,
//
// It's been a week since your order arrived. We'd love to hear what you think!
//
// [Review Your Purchase]
//
// As a thank you, we'll give you 10% off your next order!

// Social media automation
await services.marketing.social.schedulePost({
  platforms: ['instagram', 'facebook'],
  content: {
    caption: 'ai-generate',
    prompt: 'Create engaging post about our new summer collection',
    images: ['summer-collection-1.jpg', 'summer-collection-2.jpg'],
    productLinks: ['summer-dress-collection']
  },
  publishTime: 'optimal'
});

// AI generates:
// Caption: "Summer vibes ☀️ Our new collection just dropped!
//          Lightweight fabrics, vibrant colors, and styles that turn heads.
//          Which is your favorite? 👗✨
//          #SummerFashion #NewCollection #AcmeStyle #SummerVibes"
// Hashtags: auto-suggested based on engagement data
// Publish time: 11:00 AM PT (optimal engagement time)

// Campaign performance analytics
const campaignMetrics = await services.marketing.getMetrics({
  campaign: 'welcome-series',
  timeRange: 'last-30-days'
});

console.log(campaignMetrics);
// {
//   subscribers: 5234,
//   journeysStarted: 5234,
//   journeysCompleted: 3892,
//   performance: {
//     'welcome-email-1': {
//       sent: 5234,
//       delivered: 5198, // 99.3%
//       opened: 2859, // 55.0%
//       clicked: 894, // 17.2% of opens
//       converted: 234, // 4.5% purchased
//       revenue: 29450 // $125.85 avg order value
//     },
//     'welcome-email-2': {
//       sent: 3456,
//       delivered: 3445,
//       opened: 1378,
//       clicked: 289,
//       converted: 78,
//       revenue: 9870
//     },
//     'welcome-email-3': {
//       sent: 2234,
//       delivered: 2228,
//       opened: 1114,
//       clicked: 334,
//       converted: 112,
//       revenue: 14560
//     }
//   },
//   totalRevenue: 53880,
//   roi: 21.6, // $21.60 revenue per $1 spent
//   conversionRate: 0.081, // 8.1% of new subscribers purchased
//   avgTimeToFirstPurchase: 4.2 // days
// }

// Multi-channel attribution
const attribution = await services.marketing.getAttribution({
  conversionWindow: '30-days',
  model: 'multi-touch'
});

console.log(attribution);
// {
//   model: 'multi-touch',
//   totalConversions: 892,
//   totalRevenue: 112450,
//   byChannel: {
//     email: {
//       touchpoints: 3456,
//       conversions: 445, // 50% credit
//       revenue: 56225,
//       cpa: 12.50,
//       roas: 8.9
//     },
//     social: {
//       touchpoints: 2234,
//       conversions: 223, // 25% credit
//       revenue: 28112,
//       cpa: 18.75,
//       roas: 5.2
//     },
//     ads: {
//       touchpoints: 1892,
//       conversions: 178, // 20% credit
//       revenue: 22490,
//       cpa: 25.30,
//       roas: 3.8
//     },
//     organic: {
//       touchpoints: 892,
//       conversions: 45, // 5% credit
//       revenue: 5623,
//       cpa: 0,
//       roas: 'infinite'
//     }
//   },
//   journeyInsights: {
//     avgTouchpoints: 3.8,
//     avgJourneyLength: 12.5, // days
//     mostCommonJourney: ['organic-search', 'email', 'email', 'conversion'],
//     leastEffectiveChannel: 'ads'
//   }
// }

{
  "service": "b2b-marketing-automation",
  "leadScoring": {
    "demographic": {
      "companySize": {
        "1-50": 5,
        "51-200": 10,
        "201-1000": 20,
        "1000+": 30
      },
      "industry": {
        "technology": 30,
        "financial-services": 25,
        "healthcare": 20,
        "other": 10
      },
      "jobTitle": {
        "c-level": 30,
        "vp-director": 25,
        "manager": 15,
        "individual": 5
      }
    },
    "behavioral": {
      "websiteVisits": 5,
      "pricingPageViews": 20,
      "caseStudyDownloads": 15,
      "webinarAttendance": 25,
      "demoRequest": 50,
      "trialSignup": 75
    },
    "engagement": {
      "emailOpen": 2,
      "emailClick": 5,
      "emailReply": 15,
      "contentDownload": 10,
      "videoWatch": 8
    }
  },
  "nurtureStreams": {
    "early-stage": {
      "criteria": {
        "leadScore": [0, 30],
        "stage": "awareness"
      },
      "content": [
        {
          "day": 0,
          "type": "email",
          "template": "educational-content-1",
          "subject": "5 Ways to Improve [Pain Point]",
          "contentOffer": "industry-report"
        },
        {
          "day": 5,
          "type": "email",
          "template": "educational-content-2",
          "subject": "Common Mistakes When [Pain Point]",
          "contentOffer": "checklist"
        },
        {
          "day": 10,
          "type": "email",
          "template": "case-study",
          "subject": "How [Similar Company] Solved [Pain Point]",
          "contentOffer": "case-study"
        },
        {
          "day": 15,
          "type": "email",
          "template": "webinar-invite",
          "subject": "Join Our Live Workshop on [Topic]",
          "contentOffer": "webinar-registration"
        }
      ],
      "scoreThreshold": 30,
      "advanceTo": "mid-stage"
    },
    "mid-stage": {
      "criteria": {
        "leadScore": [31, 60],
        "stage": "consideration"
      },
      "content": [
        {
          "day": 0,
          "type": "email",
          "template": "solution-overview",
          "subject": "How [Product] Solves [Pain Point]",
          "contentOffer": "product-guide"
        },
        {
          "day": 4,
          "type": "email",
          "template": "roi-calculator",
          "subject": "Calculate Your Potential ROI",
          "contentOffer": "roi-calculator"
        },
        {
          "day": 8,
          "type": "email",
          "template": "competitive-comparison",
          "subject": "[Product] vs. [Competitor]",
          "contentOffer": "comparison-guide"
        },
        {
          "day": 12,
          "type": "email",
          "template": "demo-offer",
          "subject": "See [Product] in Action",
          "cta": "schedule-demo"
        }
      ],
      "scoreThreshold": 60,
      "advanceTo": "late-stage"
    },
    "late-stage": {
      "criteria": {
        "leadScore": [61, 100],
        "stage": "decision"
      },
      "content": [
        {
          "day": 0,
          "type": "email",
          "template": "customer-testimonials",
          "subject": "What Our Customers Say",
          "contentOffer": "video-testimonials"
        },
        {
          "day": 3,
          "type": "email",
          "template": "implementation-guide",
          "subject": "Getting Started with [Product]",
          "contentOffer": "implementation-guide"
        },
        {
          "day": 6,
          "type": "email",
          "template": "trial-offer",
          "subject": "Start Your Free 14-Day Trial",
          "cta": "start-trial"
        },
        {
          "day": 9,
          "type": "email",
          "template": "sales-handoff",
          "subject": "Let's Talk - Schedule Time with Our Team",
          "cta": "schedule-call",
          "notify": "sales-team"
        }
      ],
      "scoreThreshold": 80,
      "advanceTo": "sales-qualified"
    }
  },
  "contentPersonalization": {
    "byIndustry": true,
    "byCompanySize": true,
    "byRole": true,
    "byEngagement": true,
    "dynamicContent": {
      "caseStudies": "match-industry",
      "testimonials": "match-role",
      "pricingTiers": "match-company-size"
    }
  },
  "abTesting": {
    "enabled": true,
    "testingFramework": "bayesian",
    "variants": {
      "subjectLines": 3,
      "emailContent": 2,
      "cta": 2,
      "sendTime": 2
    },
    "autoSelectWinner": true,
    "minimumSampleSize": 100
  },
  "accountBasedMarketing": {
    "enabled": true,
    "targetAccounts": "from-crm",
    "personalization": {
      "companyName": "everywhere",
      "companyLogo": "in-emails",
      "industrySpecificContent": true,
      "accountInsights": "from-6sense"
    },
    "multiThreading": {
      "enabled": true,
      "targets": ["decision-maker", "influencer", "end-user"],
      "coordinatedOutreach": true
    }
  },
  "reporting": {
    "dashboards": [
      {
        "name": "pipeline-contribution",
        "metrics": ["mqls", "sqls", "opportunities", "revenue"],
        "frequency": "daily"
      },
      {
        "name": "content-performance",
        "metrics": ["downloads", "engagement", "conversions"],
        "frequency": "weekly"
      },
      {
        "name": "nurture-effectiveness",
        "metrics": ["progression-rate", "time-to-mql", "score-velocity"],
        "frequency": "monthly"
      }
    ],
    "attribution": {
      "model": "w-shaped",
      "touchpoints": ["first-touch", "lead-creation", "opportunity-creation", "close"]
    }
  }
}

// Lead downloads whitepaper
const lead = {
  email: '[email protected]',
  firstName: 'John',
  lastName: 'Smith',
  company: 'Acme Corporation',
  jobTitle: 'VP of Engineering',
  contentDownloaded: 'industry-report-2024',
}

// Service automatically:
// 1. Enriches lead data
// 2. Calculates lead score
// 3. Assigns to appropriate nurture stream
// 4. Enrolls in early-stage nurture

const enrichedLead = await services.marketing.processLead(lead)
console.log(enrichedLead)
// {
//   ...lead,
//   companyData: {
//     size: 450,
//     industry: 'Technology',
//     revenue: 85000000
//   },
//   leadScore: 65, // Demographic (30+25+30) + Behavioral (10) = 65
//   stage: 'consideration',
//   nurtureStream: 'mid-stage',
//   nextEmail: '2024-10-30T10:00:00Z'
// }

// Lead engages with content
await services.marketing.trackEngagement({
  leadId: enrichedLead.id,
  engagement: {
    type: 'email-click',
    emailId: 'early-stage-email-1',
    linkClicked: 'case-study-download',
    timestamp: '2024-10-28T14:30:00Z',
  },
})

// Service automatically:
// 1. Adds engagement points to lead score
// 2. Checks if threshold crossed for next stage
// 3. Advances to mid-stage nurture
// 4. Personalizes content based on behavior

// ABM campaign for target account
await services.marketing.launchABMCampaign({
  account: 'Acme Corporation',
  contacts: [
    { name: 'John Smith', role: 'decision-maker', email: '[email protected]' },
    { name: 'Jane Doe', role: 'influencer', email: '[email protected]' },
    { name: 'Bob Johnson', role: 'end-user', email: '[email protected]' },
  ],
  campaign: {
    name: 'Acme Corp - Enterprise Solution',
    duration: '90-days',
    touchpoints: 15,
    channels: ['email', 'linkedin', 'direct-mail'],
  },
})

// Service automatically:
// 1. Personalizes content for Acme Corporation
// 2. Coordinates outreach across contacts
// 3. Tracks account-level engagement
// 4. Notifies sales when account is sales-ready

// Campaign performance
const nurtureMetrics = await services.marketing.getNurtureMetrics({
  stream: 'mid-stage',
  timeRange: 'last-quarter',
})

console.log(nurtureMetrics)
// {
//   leadsEntered: 2345,
//   leadsProgressed: 892, // 38% progression rate
//   leadsStalled: 1234,
//   leadsDisqualified: 219,
//   avgTimeInStream: 18.5, // days
//   emailPerformance: {
//     'solution-overview': {
//       sent: 2345,
//       opened: 1408, // 60%
//       clicked: 422, // 30% of opens
//       converted: 189 // 8% downloaded guide
//     },
//     'roi-calculator': {
//       sent: 2234,
//       opened: 1452, // 65%
//       clicked: 580, // 40% of opens
//       converted: 267 // 12% used calculator
//     },
//     'demo-offer': {
//       sent: 2156,
//       opened: 1509, // 70%
//       clicked: 754, // 50% of opens
//       booked: 203 // 9% scheduled demo
//     }
//   },
//   contentPerformance: {
//     'product-guide': { downloads: 189, engagement: 0.67 },
//     'roi-calculator': { uses: 267, avgROI: 8.5 },
//     'comparison-guide': { downloads: 156, engagement: 0.72 }
//   },
//   pipelineContribution: {
//     mqls: 892,
//     sqls: 267,
//     opportunities: 89,
//     revenue: 4567000,
//     roi: 12.3
//   }
// }

service: retail-campaign-automation
campaign:
  name: Black Friday 2024
  startDate: 2024-11-25
  endDate: 2024-11-29
  objective: drive-sales
  budget: 50000
  targetRevenue: 500000
segments:
  - id: vip-customers
    criteria:
      ltv: >= 1000
      purchaseCount: >= 5
    offer:
      discount: 30%
      earlyAccess: true
      freeShipping: true
  - id: active-customers
    criteria:
      ltv: >= 250
      purchaseCount: >= 2
      lastPurchaseDays: <= 90
    offer:
      discount: 25%
      freeShipping: true
  - id: inactive-customers
    criteria:
      purchaseCount: >= 1
      lastPurchaseDays: > 90
    offer:
      discount: 35%
      freeShipping: true
      message: we-miss-you
  - id: prospects
    criteria:
      purchaseCount: 0
      subscribedDays: >= 7
    offer:
      discount: 20%
      firstPurchaseBonus: true
channels:
  email:
    sequences:
      vip:
        - day: -3 # 3 days before start
          subject: "VIP Early Access: Black Friday Starts Now!"
          template: vip-early-access
          discount: VIPBF30
        - day: 0
          subject: "Black Friday: Your VIP Deal Extended"
          template: vip-reminder
        - day: 2
          subject: "Last Day! VIP Black Friday Ends Tonight"
          template: vip-lastchance
      active:
        - day: 0
          subject: "Black Friday is Here! 25% Off Everything"
          template: bf-announcement
          discount: BF25
        - day: 2
          subject: "Ending Soon: Black Friday Sale"
          template: bf-reminder
        - day: 4
          subject: "Final Hours! Black Friday Ends at Midnight"
          template: bf-lastchance
      inactive:
        - day: 0
          subject: "We Miss You! 35% Off to Come Back"
          template: winback-bf
          discount: COMEBACK35
        - day: 2
          subject: "Don't Miss Out: Your Special 35% Discount"
          template: winback-reminder
      prospects:
        - day: 0
          subject: "Black Friday: 20% Off Your First Order"
          template: bf-firsttime
          discount: NEWFRIEND20
        - day: 2
          subject: "First Order Special Ends Tomorrow"
          template: firsttime-reminder
  sms:
    enabled: true
    opt-in-only: true
    messages:
      - day: 0
        time: "09:00"
        text: "🛍️ Black Friday! Get {{discount}}% off with code {{code}}. Shop now: {{link}}"
      - day: 4
        time: "18:00"
        text: "⏰ Last chance! Black Friday ends at midnight. Use {{code}}: {{link}}"
  push:
    enabled: true
    messages:
      - day: 0
        time: "10:00"
        title: "Black Friday is Here!"
        body: "{{discount}}% off everything. Use code {{code}}"
        action: open-app
      - day: 2
        time: "12:00"
        title: "Black Friday Sale Continues"
        body: "Don't miss out on {{discount}}% off"
      - day: 4
        time: "16:00"
        title: "Ending Tonight!"
        body: "Final hours to save {{discount}}%"
  social:
    facebook:
      posts:
        - day: -1
          content: "🔥 Tomorrow: Black Friday Sale! {{discount}}% off"
          image: bf-teaser.jpg
        - day: 0
          content: "IT'S HERE! Black Friday {{discount}}% off everything!"
          image: bf-announcement.jpg
          boost: true
          budget: 5000
        - day: 2
          content: "48 hours left! Black Friday savings continue"
          image: bf-reminder.jpg
        - day: 4
          content: "FINAL HOURS! Black Friday ends at midnight!"
          image: bf-lastchance.jpg
          boost: true
          budget: 3000
    instagram:
      posts:
        - day: 0
          type: feed
          content: "Black Friday {{discount}}% OFF 🛍️✨ #BlackFriday"
          image: bf-announcement.jpg
        - day: 0
          type: story
          content: swipe-up-link
          countdown: true
        - day: 2
          type: reel
          content: bf-products-showcase
        - day: 4
          type: story
          content: countdown-to-end
      stories:
        frequency: 3-per-day
        content: [product-highlights, user-testimonials, urgency-reminders]
  ads:
    google:
      searchAds:
        enabled: true
        budget: 15000
        keywords: [black friday deals, [product categories]]
        bidStrategy: maximize-conversions
      shoppingAds:
        enabled: true
        budget: 10000
        products: all
        bidStrategy: target-roas
        targetROAS: 400%
    facebook:
      campaigns:
        - name: bf-prospecting
          objective: conversions
          budget: 8000
          audience: lookalike-customers
          creative: bf-carousel-ads
        - name: bf-retargeting
          objective: conversions
          budget: 12000
          audience: website-visitors-30-days
          creative: dynamic-product-ads
automation:
  triggers:
    - event: cart-abandoned
      condition: during-campaign
      action: send-urgency-email
      delay: 1-hour
    - event: product-viewed
      condition: high-value-product
      action: send-retargeting-ad
      delay: 4-hours
    - event: email-clicked
      condition: not-yet-purchased
      action: send-follow-up-sms
      delay: 2-hours
  realTimePersonalization:
    enabled: true
    rules:
      - condition: viewed-category
        action: show-category-products
      - condition: price-sensitivity
        action: highlight-discount
      - condition: urgency-responsive
        action: show-countdown-timer
analytics:
  realTime:
    enabled: true
    refresh: 5-minutes
    metrics: [revenue, orders, conversion-rate, aov]
    alerts:
      - metric: revenue
        condition: below-target
        threshold: 0.8
        action: increase-ad-spend
      - metric: conversion-rate
        condition: below-average
        threshold: 0.9
        action: alert-team
  attribution:
    model: data-driven
    includePaths: true
    exportTo: google-analytics

// Campaign launches
await services.marketing.launchCampaign('black-friday-2024')

// Service automatically:
// 1. Segments all customers
// 2. Schedules all communications
// 3. Activates ads
// 4. Begins real-time monitoring

// Real-time campaign monitoring
services.marketing.on('campaign-metrics-update', (metrics) => {
  console.log(`Revenue: $${metrics.revenue.toLocaleString()}`)
  console.log(`Orders: ${metrics.orders}`)
  console.log(`Conversion Rate: ${metrics.conversionRate}%`)
  console.log(`AOV: $${metrics.aov}`)

  // Automatic optimization
  if (metrics.revenue < metrics.target * 0.8) {
    // Increase ad spend
    services.marketing.adjustAdBudget({
      increase: 0.2, // 20% increase
      channels: ['google-shopping', 'facebook-retargeting'],
    })
  }
})

// Final campaign results
const results = await services.marketing.getCampaignResults({
  campaignId: 'black-friday-2024',
})

console.log(results)
// {
//   campaign: 'Black Friday 2024',
//   duration: '5 days',
//   budget: 50000,
//   spent: 48750,
//   results: {
//     revenue: 567890,
//     orders: 2345,
//     avgOrderValue: 242.14,
//     conversionRate: 0.089,
//     roi: 11.65
//   },
//   bySegment: {
//     'vip-customers': {
//       revenue: 234560,
//       orders: 567,
//       aov: 413.82,
//       conversionRate: 0.34
//     },
//     'active-customers': {
//       revenue: 198450,
//       orders: 892,
//       aov: 222.54,
//       conversionRate: 0.12
//     },
//     'inactive-customers': {
//       revenue: 89340,
//       orders: 456,
//       aov: 195.92,
//       conversionRate: 0.067
//     },
//     'prospects': {
//       revenue: 45540,
//       orders: 430,
//       aov: 105.91,
//       conversionRate: 0.023
//     }
//   },
//   byChannel: {
//     email: {
//       sent: 45678,
//       opened: 20555, // 45%
//       clicked: 6167, // 30%
//       revenue: 234560,
//       orders: 1123,
//       roi: 23.4
//     },
//     sms: {
//       sent: 8945,
//       clicked: 2684, // 30%
//       revenue: 89340,
//       orders: 445,
//       roi: 8.9
//     },
//     push: {
//       sent: 12456,
//       clicked: 1870, // 15%
//       revenue: 34560,
//       orders: 178,
//       roi: 'infinite' // no direct cost
//     },
//     social: {
//       reach: 234567,
//       engagement: 12345,
//       clicks: 5678,
//       revenue: 67890,
//       orders: 289,
//       spend: 8000,
//       roi: 8.5
//     },
//     ads: {
//       impressions: 1234567,
//       clicks: 23456,
//       revenue: 141540,
//       orders: 610,
//       spend: 35000,
//       roi: 4.0
//     }
//   },
//   topPerformingAssets: [
//     { type: 'email', name: 'vip-early-access', roi: 34.2 },
//     { type: 'email', name: 'winback-bf', roi: 18.7 },
//     { type: 'ad', name: 'dynamic-product-ads', roi: 12.4 }
//   ],
//   learnings: [
//     'VIP early access drove 41% of revenue',
//     'Winback campaign highly effective for churned customers',
//     'SMS reminders on final day drove urgency',
//     'Dynamic product ads outperformed static ads by 3x'
//   ]
// }

Starter (Up to 1K contacts):
- $29/month
- Basic email automation
- Social scheduling
- Basic analytics
- Overage: $10 per 1K contacts

Professional (Up to 10K contacts):
- $199/month
- Advanced automation
- Multi-channel campaigns
- Advanced analytics
- A/B testing
- Overage: $15 per 1K contacts

Enterprise (Up to 100K contacts):
- $1,499/month
- Everything in Professional
- Predictive analytics
- Account-based marketing
- Custom integrations
- Dedicated support
- Overage: $10 per 1K contacts

Email:
- 0-10K sends/month:     $0.001 per send
- 10K-100K sends:        $0.0008 per send
- 100K-1M sends:         $0.0005 per send
- 1M+ sends:             $0.0003 per send

SMS:
- $0.01 per message (US)
- $0.02-0.10 per message (international)

Push Notifications:
- $0.0001 per notification

Starter:
- $99/month
- 5K contacts
- Email + social automation
- Basic analytics

Growth:
- $499/month
- 25K contacts
- Multi-channel automation
- Advanced analytics
- A/B testing
- Lead scoring

Enterprise:
- $2,499/month
- 100K contacts
- Everything in Growth
- Predictive AI
- ABM
- Custom development
- Dedicated CSM

AI-Powered Personalization:       +$500/month
Predictive Lead Scoring:          +$300/month
Account-Based Marketing:          +$1,000/month
Advanced Attribution:             +$400/month
SMS Marketing:                    +$200/month + usage
Social Advertising:               +$300/month + ad spend
Conversation Intelligence:        +$600/month
Custom Integrations:              +$2,000 setup + $500/month
Dedicated Support:                +$1,500/month

// Regular list cleaning
await services.marketing.cleanList({
  removeInactive: {
    noEngagement: '180-days',
  },
  removeBounces: {
    hardBounces: 'immediate',
    softBounces: 'after-3-attempts',
  },
  removeComplaints: true,
  validateEmails: true,
})

// Warm up new sending domain
await services.marketing.warmupDomain({
  domain: 'new.acmecompany.com',
  startVolume: 50,
  incrementPct: 0.2, // 20% daily increase
  duration: '14-days',
})

// Monitor deliverability
services.marketing.on('deliverability-issue', (alert) => {
  console.log(`Issue: ${alert.type}`)
  console.log(`Domain: ${alert.domain}`)
  console.log(`Recommendation: ${alert.action}`)
})

// GDPR compliance
const consent = {
  email: true,
  sms: false,
  push: true,
  consentDate: '2024-10-27',
  source: 'website-form',
  ipAddress: '192.168.1.1',
}

// CAN-SPAM compliance
const email = {
  fromName: 'Acme Company',
  fromEmail: '[email protected]',
  replyTo: '[email protected]',
  physicalAddress: '123 Main St, San Francisco, CA 94105',
  unsubscribeLink: true,
  listUnsubscribeHeader: true,
}