.do

Ideate

Generate and validate business ideas

Every business starts with an idea. Business-as-Code lets you capture, structure, and validate ideas systematically before building.

Idea Structure

Articulate your business concept with key dimensions:

  • Problem: What pain point are you solving?
  • Solution: How does your approach solve it?
  • Market: Who needs this solution?
  • Model: How will you create value?

Ideas as Code

import { $ } from 'sdk.do'

await $.Business.capture.Idea({
  problem: 'Manual financial operations drain startup resources',
  solution: 'Autonomous financial platform via Stripe ecosystem',
  market: {
    segment: 'Early-stage tech startups',
    size: '50,000 US startups annually',
    painLevel: 'critical'
  },
  model: {
    revenue: 'SaaS subscription',
    pricing: 'usage-based tiers',
    distribution: 'self-service + sales'
  },
  validation: {
    customerInterviews: 20,
    mvpSignups: 100,
    targetConversion: 0.10
  }
})

Rapid Validation

Test assumptions before investing. Run customer interviews, build landing pages, launch MVPs - all as code that can iterate quickly based on feedback.

Explore Market Research, Customer Discovery, and move to Design when validated.