Launch
Go to market with your business
Bring your business to market. Execute your launch strategy, acquire initial customers, and establish market presence.
Launch Strategy
Coordinate all elements of going live:
- Product: Feature complete and tested
- Marketing: Positioning and campaigns ready
- Sales: Process and materials prepared
- Operations: Support and fulfillment active
Launch as Code
import { $ } from 'sdk.do'
await $.Business.execute.Launch({
timeline: {
betaLaunch: '2024-01-15',
publicLaunch: '2024-02-01',
pressRelease: '2024-02-01'
},
marketing: {
channels: ['productHunt', 'twitter', 'linkedin', 'hackernews'],
content: {
announcement: '/content/launch-announcement.mdx',
demo: '/demos/product-tour',
docs: '/docs/getting-started'
},
budget: { total: 5000, allocation: 'cac-optimized' }
},
acquisition: {
signupFlow: '/onboarding/self-service',
trial: { duration: '14-days', features: 'full' },
conversion: {
triggers: ['usage-threshold', 'feature-adoption'],
automation: 'full'
}
},
operations: {
support: { channels: ['email', 'chat', 'docs'], sla: '24-hours' },
monitoring: { uptime: 'full', errors: 'real-time' }
}
})Initial Traction
Focus on early customers. Learn from their feedback. Iterate rapidly. Build momentum through successful use cases and customer stories.
Review Go-to-Market, Customer Acquisition, and move into Experiment mode.